The conferences SBCCI and SBMicro started in the early 80’s and since the year 2000 they jointed forces, organizing them at the same venue and under and umbrella name “Chip in Somewhere”. The somewhere could be the name of the city or a fantasy name related to the region. It started with the name of “Chip in the Jungle”, because it was held in Manaus, the heart of the Amazon forest. This year it will be hosted in Campinas, a name originated from the word Field, leading to the name Chip in the Fields.